More people search for businesses online than anywhere else. Lots of people use Google maps to search for business’. Optimising your map listing is simple with Google Places; allowing you to verify your location, list your contact details, product or service categories, hours of operation, offers, photos, reviews.

Its important to claim and verify your Google Places business listing so your full business details show in google maps and other Google listings.

Sign in at Google places http://www.google.com/places/ (or sign up if you don’t have an account)
Search for existing listing – you’ll be prompted to select the country and enter your business phone number to search for any current places listings, then edit if found or add your listing.

Fill in all of the business details:

• basic information – name, address, phone, website, etc…
• business categories
• service areas
• hours of operation
• payment options
• add images and video – just your logo as the minimum is recommended
• add or edit your marker on the map
• submit.

Once you submit Google will verify the information you’ve entered by sending a postcode to your business address. On this is a pin # that you login, enter it and you’re done!

An introduction to Google places:

Google Analytics is a free tool that lets you measure the traffic visiting your website; where it comes from; what they do when they’re on it and a lot more. This is important so you can see what people are looking for on your site and how they are viewing your site (computer, mobile, tablet) it gives you the insight to update or tailor your content moving forward.

To add analytics to your site login to Google analytics and signup to add the service to your Google account. You’ll be asked to enter your website URL, provide an account name and confirm your county and timezone. Enter your contact details, agree to the terms and the last step is to give us the tracking code. Copy the tracking code into an email and mail it to support(at)simply.com.au and we’ll add it to your website. You will then be able to start viewing detailed information on your website usage.

Once added we recommend watching Beginning Analytics:

Simply recently developed an online application with partner C2M Health to manage the nationwide rollout of events and training related to the delivery mechanism of a new product for a large pharmaceutical company that shall remain nameless.

Key features of this innovative application include;

• Development of territory / rep based event management
• Role based login for Doctors / Rep / Admin
• Doctor Event Registration / Cancellation
• Geotargeting based on User territory
• Integration to external website for seamless login
• Integration to external system for reporting and analytics
• Integration to email/fax gateway for outbound communications
• Management of HCP register
• Self-subscribed event notifications based on state / territory / postcode
• Dashboard based reporting –  State/ territory / Priority / Non priority statuses

BOOM, BAM, POW!