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Ella & Sofia

http://www.ellaandsofia.com

Features

Website design refresh
Content Management System (CMS) for website pages
Web Store Admin and product store for public to browse
Public/Private area for products/members
Integrated to Email marketing system

The story of the project

Widely acclaimed surface design company that needed a new design to reflect their status in the market place, a good way to promote their products and develop additional income streams by selling online.

Simply built a Content Management System (CMS) to allow them to update the site constantly with new information and products. The CMS/Store platform allows them to add pages and products to the site with the option to purchase.

It is integrated with an email marketing system and captures leads via the contact us, subscribe and member registration forms (for follow up emails of course).

What you really want to know

What was your experience working with Simply?

The Simply team took the time to understand what our needs were for the website, researching our target market and the way they buy, as well as understanding we are in growth mode and need a CMS solution that can sustain our growth not hinder us.

Simply’s training and service was impeccable – always friendly and responsive in a timely manner to our queries and concerns.

As a visual business with products constantly being updated, Simply knew we needed a CMS system where we could be ‘in control’ of updates to the site, without having to learn a whole new IT language! The system they chose for us, is user-friendly and has components that we didn’t even realise would be a benefit for our marketing and online sales reporting and analysis.

What you thought of the result?

Ella and Sofia is extremely pleased with Simply’s service and the CMS solution. We feel it is a great benefit to be able to manage the information and resources ourselves. Aesthetically it is aligned with the quality of our products and our clients feel that the site can be used as a tool to not only reference but also purchase from.

Benefits it’s brought to the business?

The online store and reporting systems have been a great benefit to our business. We are able to track sales and marketing on a micro level automatically, rather than the old manual system. And of course the online store allows customers to purchase directly, instead of having to take manual orders.

CMS allows us to be in control and convey up to date information to our customers. This is extremely important for our business, where colour, textures, look and design is something that constantly needs to be refreshed.
We now also have our database online, which can be segmented easily when sending out emails and newsletters to different groups, in the industry.

We highly recommend Simply for their CMS and service and are happy to give testimonials to businesses who are interested in working with this great team.

Karie Soehardi
Director
Ella and Sofia